Sophie is a seasoned Head of Creative Services with expertise across APAC. With over 15+ years of experience as a creative services management leader, leading creative teams and delivering standout campaigns and shoots, she brings a deep passion for creative strategic thinking, creative project management, and client satisfaction.

Throughout her career, she’s had the privilege of working with iconic brands including Adobe, Dyson, Westpac, Seven Network, The Trade Desk, HammondCare, Wesley Mission, Woolworths, Latrobe Health Services, Fairfax Domain, Okta – overseeing compelling campaigns and shoots both small and complex that connect with audiences and drive real impact.

Sophie brings together diverse, highly skilled freelancers – from creative directors and copywriters, to designers, animators, motion editors, photographers, DOPs and production crews – ensuring every project is delivered with excellence, collaboration, on brand and on budget.

Sophie’s passion for creative excellence shows in her work ethic, diligence and attention to detail. She solves problems, leads with purpose and ensures your brand assets are executed expertly. She understands what people want and knows how to provoke action.